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Shamballa Jewels

The Story

Shamballa Jewels was founded by the brothers Mads and Mikkel Kornerup in Copenhagen, Denmark. We make precious jewellery that encourages the possibility of connecting to our inner compassion and wisdom.

In 2001 Mads Kornerup designed what is known today as the iconic Shamballa Bracelet. The bracelet comprised of diamond studded gold beads strung together by the ancient macramé technique. Together the brothers developed the bracelet designs further, and they have since expanded our repertoire to include rings, earrings, cufflinks and necklaces. Today, the spirit of Shamballa Jewels remains equally fuelled by innovation and tradition.

Star rap musician Jay Z was the first to custom order a Shamballa Bracelet. Today, we are honoured to count Karl Lagerfeld, HRH Crown Princess Mary of Denmark, HRH Crown Princess Mette Marit of Norway, Carine Roitfeld, Gwyneth Paltrow, Diane Von Furstenberg and Giorgio Armani amongst the discerning collectors of our jewellery. Find out more about our history and our universe by scrolling through the pages


Ancient scriptures tell us of a mythical kingdom hidden in a valley in the Himalayas. A harmonious place populated by enlightened and compassionate people, the Kingdom of Shamballa when translated from Sanskrit, means ‘a place of peace and tranquility’. At Shamballa Jewels, we aspire to recreate that mythical place vibrant with the energy of creation. Our philosophy is central to our jewellery and to the way we conduct our commerce.

Evocative of spiritual icons, symbols, and prayer beads used since the dawn of time, our jewellery encourages you to find your inner Shamballa. The distinct way of presenting holistic principles of yoga and meditation with our pavé beads and macramé braiding is now synonymous with Shamballa Jewels’ signature style. Reminiscent of places near and far, of spiritual stories ancient and new, our jewellery is designed to trigger curiosity and inspire conversation. 

Just like stars, humans can emanate heat and light. You are a star. The Star of Shamballa present in our design swill be your constant reminder of that.

Explore the Energy of Creation. 

The Star of Shamballa

The Star of Shamballa, our logo is a recurring motif in our designs. Humans and stars are made of the same matter. Just like stars, humans emanate heat and light too. We shine the brightest when we share compassion and smiles. The Star of Shamballa will be your constant reminder to shine like a star.

Through Time

Shamballa Jewels was founded by Mads and Mikkel Kornerup in 2005, our design story though began in 1994 when Mads Kornerup started designing under the Shamballa trademark. 

2012 Copenhagen- New flagship store opens at Ny Østergade in Copenhagen.

2012 Switzerland- Shamballa Jewels’ is at Basel World – The World Watch and Jewellery Show.

2011-2012 Paris, London, LA, Zürich – Shamballa Jewels available at prestigious retailers - La Serlas in Zürich, Harrods in London, Montaigne Market and Colette in Paris and Maxfield in Los Angeles. 

2010 Paris –  features a full page article on Shamballa Jewels. 

2008 Copenhagen- The first ever interview with the Danish crown prince couple is published. In the photos HRH Crown Princess Mary wears her Shamballa Jewels bracelet containing a pavé ball with the very rare Argyle pink diamond.

2008 New York – American Vogue features Shamballa Jewels. 

2007 New York –Shamballa Jewels is now available at Barneys New York.

2007 Las Vegas – Shamballa Jewels participates at the by-invitation-only ‘Couture’ jewellery fair in Las Vegas in June.

2007 Copenhagen – Shamballa Jewels becomes the leading external brand to be sold Hartmanns, one of Copenhagen’s most respected fine jewellery store, marking an important turning point in Shamballa Jewels’ history.

2007 Los Angeles- Supermodel Helena Christensen wears the first 

2007 Copenhagen - The first Shamballa Jewels diamond pavé ball is created and incorporated in a bracelet. An instant best seller, pavé balls will go on to be intricately linked to our identity.

2005 Las Vegas – Shamballa Jewels invited as one of the 5 ‘Rising Stars’ to the JCK jewellery show.

2005 Copenhagen – Mads and Mikkel Kornerup establish Shamballa Jewels in Copenhagen Denmark. 

The Founders

Shamballa Jewels is a natural extension of Mads and Mikkel Kornerups’ curiosity about spirituality, yoga and their interest in making fine jewellery. Their curiosity has had them finding inspiration in the Himalayas, adventures in Paris, Japan, New York, losing business as a fall out of the 9/11 attacks in USA, running a yoga and meditation center in Copenhagen and starting afresh to build Shamballa Jewels into the much loved brand it is today. Shamballa Jewels as it stands today is a testament to their belief that everyone can find ‘Shamballa’ within themselves and that creative energy can be unleashed through curiosity and exploration. Mads Kornerup is the creative director of Shamballa Jewels and Mikkel Kornerup directs business administration and product development.

Their core values of brotherhood, compassion, curiosity and creation are deeply ingrained into Shamballa Jewels’ brand values. Our aim is to inspire creativity, peace and tranquility in the wearer through our jewels and in the world through our charitable associations.

The Designer

Mads Kornerup, founder and creative director of Shamballa Jewels, designed the iconic Shamballa Bracelet that combines sophisticated precious gems with a durable nylon thread. Characterised equally by audacity and tradition, Mads’ pioneering style has redefined the way fine jewellery is worn and perceived. 

Born in Denmark in 1970, Mads set out at the age of 19 to travel the world. In Brazil he discovered the beauty and energy of gemstones and was instantly captivated. This led to travels across Japan, India, Nepal, Thailand and Indonesia understanding the craft from native goldsmiths. He simultaneously delved further into the teachings of Buddhism, yoga and meditation. Spirituality is intrinsic to Mads’ design. To Mads, the value of jewellery lies not only in the material but in the very emotions they evoke and represent.

Esteemed designers such as Karl Lagerfeld, Diane Von Furstenberg, Giorgio Armani, Valentino and Riccardo Tisci of Givenchy are some of the discerning collectors of Shamballa Jewels, often earning Mads’ designs the reputation of – The design designers love.

1993 New York - Mads is credited for the jewellery on the cover of Mirabella magazine.

1994 New York and Paris - Mads establishes a company called ‘Shamballa’ in NYC. The first store opens on Rue de Sevigne in Paris.

1995 New York - Shamballa store relocates to Soho.

1996 New York - Oprah Winfrey covers Essence magazine wearing Shamballa jewellery. 

1996 St. Tropez - Shamballa opens a pop up summer store for 3 months.

1997 New York - Mads’ first jewellery collection inspired by the Himalayas launched at Thompson Street. 

1997 Japan - Produces a line inspired by Hindu and North African symbols for select clients such as SOS and Barneys of Japan.

1998 New York - Barneys New York becomes the first Shamballa retailer in the USA.

1998 New York - Mads designs ‘The Star of Shamballa’. The logo continues to be used when the new company ‘Shamballa Jewels’ is formed.

1999 Tokyo – Third store opens in Tokyo.

2000 New York – Mads designs the Gold Collection featuring the Spin Ring, Goldbar Pendant, Korne Bracelet and Triple Protection Necklace.

2001 New York - Mads designs bracelet for star rapper Jay Z. It features even sized gold beads held together by the macramé braiding technique. The iconic Shamballa Bracelet is born. 

2001 Copenhagen – Due to the aftermath of the 9/11 attacks in USA, Mads relocates to Denmark.

2002 Copenhagen – Shamballa opens jewellery shop combined with a yoga center and a Japanese tea lounge.

2005 Copenhagen- Brother Mikkel Kornerup joins Mads. A new company called SHAMBALLA JEWELS is registered with them as equal partners.