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MAD Paris

MAD Paris was born of the passion for emblematic watches. In a world that is ever more uniform, becoming standardized, MAD seemed obvious, like a breath of audacity and impertinence in the sphere of prestige watch making. MAD is an independent watches customizer, revisiting the flagship models of the most successful horological brand names, to make it unique. Customizations are not made in partnership with the watch manufacturers

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MAD Paris was born of the passion for emblematic watches. In a world that is ever more uniform, becoming standardized, MAD seemed obvious, like a breath of audacity and impertinence in the sphere of prestige watch making.

MAD is an independent watches customizer, revisiting the flagship models of the most successful horological brand names, to make it unique. Customizations are not made in partnership with the watch manufacturers

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