Backes & Strauss Luxury Watches
Discover British luxury timepieces with over 200 years of heritage that combine the finest watchmaking and diamond-cutting practices. Frost of London is proud to be one of the few UK jewellers to stock this legacy brand with watches from the Berkeley, Piccadilly, Regent and Victoria collections.
As part of Backes & Strauss’ classic watch collection, the iconic oval-shaped Regent timepieces take their inspiration from the architecture of John Nash. The classical proportions of Nash’ legacies in London – Regent Street, Regent’s Park, St James’s Park – can be seen in the sweeping curves and bold symmetry of the Regent Collection. Each of our classic luxury watches are set with at least one diamond in the crown, known as the “Jewel in the Crown”.
From its original suite of luxury watches, Backes & Strauss’ square-shaped Berkeley collection is inspired by one of London’s great squares, Berkeley Square: a graceful garden in the heart of the elegant bustling Mayfair. Originally laid out in the 18th century by Palladian master and landscape architect William Kent, Berkeley Square's picturesque plane trees were planted in 1789, the year Backes & Strauss began trading. Alluding to the company’s dual craftsmanship in diamonds and watchmaking, each Berkeley timepiece is set with at least one diamond in the crown, known as the “Jewel in the Crown”.
Backes & Strauss’ classic round watches from the Piccadilly Collection are named after – and shaped by John Nash’s great circular junction, Piccadilly Circus, the epicentre of London since it was built in 1819. Nash created Piccadilly Circus to complement Oxford Circus, then known as Regent Circus North, which was located at the other end of the sweeping street Nash had designed, Regent Street. Like all watches from Backes & Strauss’ classic luxury collection, each Piccadilly timepiece is set with at least one diamond in the crown, known as the “Jewel in the Crown”.
Luxury jewellery timepieces for women, the Victoria collection is inspired by Backes & Strauss' 19th Century jewellery designs from the company’s archive collection, notably the Victorian era. The interlocking heart motif is a leitmotif of this luxury collection, alluding to Queen Victoria’s everlasting love for Prince Albert.
About Backes & Strauss
Our watches are a showcase for our diamonds, while the brilliance of our diamonds draws attention to the bold, graceful designs of our watches. Each complements the other. It is this remarkable combination of the crafts of watchmaking and diamond-cutting that makes Backes & Strauss the ultimate diamond watch company.
BACKES & STRAUSS
At Backes & Strauss, the world’s oldest diamond company, we are passionate about cutting and polishing exceptional diamonds to perfection.
Our bejewelled watches, all handcrafted in Switzerland, are inspired by the architectural elegance of 19th century London, where the story of Backes & Strauss began.
For over two centuries, Backes & Strauss has constantly looked forward, pioneering new diamond cutting techniques and enthralling connoisseurs with its compelling designs.
Today, Backes & Strauss is part of the Franck Muller Group, a Swiss watchmaking group daring to imagine the future of precision Swiss watchmaking. Our partnership is a meeting of masters, resulting in masterpieces of horology in every detail.
MASTERS OF DIAMONDS SINCE 1789
Every round, brilliant diamond used at Backes & Strauss is an Ideal-Cut diamond, designed to emanate optimum fire and brilliance. The perfect symmetry and proportions of an Ideal- Cut diamond ensure that the light entering the stone refracts internally from 57 precisely placed facets and travels out through the top of the diamond, creating a mesmerising sparkle.
We work with only the highest specification diamonds. Every diamond at Backes & Strauss is a D, E or F colour and internally flawless with only a very, very slight inclusion.
Widely accepted as the world’s oldest diamond company, Backes & Strauss is a distinguished brand in the luxury industry. Every timepiece is bejewelled with high-quality diamonds accentuating the unique silhouettes of the Backes & Strauss watches. Based in London, each collection is inspired by the architectural elegance of the city emulating iconic areas, whether that’s the circularity of Piccadilly Circus or the rigid lines of Berkeley square. For this reason, each watch holds a sense of nostalgia and familiarity that forces us to remember and appreciate the beauty of 19th-century Britain. Royal partnerships and associations with the Franck Muller Group mean Backes & Strauss is renowned as one of the masters of horology.