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Sevenfriday

SEVENFRIDAY was founded in 2012 by Dan Niederer, initially producing two watches - the P1/01 and P2/01.  Taking industrial materials, eye catching design and combining it with a forward thinking approach to social media - including very early tie-ins with a certain Watch Anish - while keeping the price point achievable, SEVENFRIDAY started to turn heads in the watch world.

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SEVENFRIDAY was founded in 2012 by Dan Niederer, initially producing two watches - the P1/01 and P2/01. 

Taking industrial materials, eye catching design and combining it with a forward thinking approach to social media - including very early tie-ins with a certain Watch Anish - while keeping the price point achievable, SEVENFRIDAY started to turn heads in the watch world.

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