Born from a passion for avant-garde design and craftsmanship deLaCour was established to offer alternative and exclusive creations to the world of luxury watch making. In 2003, deLaCour unveiled their first collection at the world’s most important watch and Jewellery show in Basel. The ground-breaking style, presenting sleek yet bold lines, was an instant success with watch lovers.
At the heart of this initial collection lay the Bichrono, a concept developed by chief designer Pierre Koukjian. In November 2003, just five months after its unveiling, the Bichrono watch was selected as a finalist at the Grand Prix de Genève. It was the first watch in history to possess a double automatic chronograph movement. In 2004 the Bichrono went on to win the Unique Design Watch of the Year Award in Tokyo.
With headquarters in Geneva, deLaCour has acquired a strong international presence in the world’s most exclusive boutiques.