BACKES & STRAUSS

 Widely accepted as the world’s oldest diamond company, Backes & Strauss is an incredibly distinguished brand. Backes & Strauss effortlessly pairs technical watchmaking with expert diamond cutting, making every watch a dual luxury. Established in 1789, Backes & Strauss’ fascinating history has led to the creation of several unique collections, each with its own historical and geographical significance.

Based in London, Backes & Strauss’ collections are inspired by the architectural elegance of the city’s most iconic areas, whether that’s the circularity of Piccadilly Circus or the rigid lines of Berkeley square. For this reason, each watch provokes a powerful sense of familiarity and nostalgia that celebrates the best of British architecture.

Every timepiece from Backes & Strauss is bejewelled with high-quality diamonds. These precious stones accentuate the unique silhouettes of the Backes & Strauss watches, boasting the brand’s characteristic beauty and adding an essence of pure joy to timekeeping.

The brand is renowned as one of the masters of horology. Their expert watchmaking has awarded them a partnership with His Royal Highness Prince Michael of Kent, and as part of the Franck Muller Group, you can be sure that the brand lives up to the same luxury standards of Swiss watchmaking. The brand’s deep devotion to careful craftsmanship and mathematical precision can be seen throughout the brand’s entire range in the perfect placement of premium-quality diamonds, exquisite style and superior watchmaking.